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Web development is a broad term for any activities related with developing a web site for the World Wide Web or an intranet. This can include web design, web content development, client-side/server-side scripting , web server configuration, and third-party software integration. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

We at Encoders offers professional Website development services to help you successfully plan, create, maintain and market your Web development project.

Whether you're looking for a complete Internet solution or just a minor update, Encoders can provide your business with a solution that meet your needs. Our team works with you every step of the way to create a web site to your specifications and satisfaction.

Our strengths include fresh and creative graphic design, solid information architecture, and useful Web interactive features including polls, e-newsletters, message boards and forums.

Our focus is on clean looking, fast loading, website design and web page design with intuitive navigation and layout that enables the visitor to find what he or she is looking for quickly and easily.

Encoders is a professional Web services provider focused on conceiving, developing and delivering customer-focused Internet solutions for the elite as well as small to mid-sized business that are serious about achieving Internet success.

Located in Kolkata (previously-Calcutta), India, we provide an integrated service offering that includes strategic consulting and customer research, graphic design, followed by development and implementation of world-class e-business applications.

Our development team represents one of the leading resources for innovative and sophisticated web-based solutions.Today's trade spends heavily on e-business solutions and web based applications in order to promote and sell products, provide customer service & management, and consultation with business partners on the web.

Adaptibility , Skill and Proficiency are the tools we use to enhance every business and organization partnership. We share a mark with our clients to generate the maximum return on investment from their website model within the shortest possible span. Part of our commitment to our clients is to regularly upgrade these models with new phases in development, complexity and return on investment.

At Encoders our development team represents one of the leading resources for innovative and sophisticated web-based solutions accompanied with full range of custom, interactive, web development software and tools along with professional Internet strategies.

As a web solutions provider, we help our clients bring the right combination of strategy, experience, design, and technology to every aspect of their Web-based projects.

Our strategy for project development is anchored in a phased approach. This lets us establish a clear set of goals that ensure the quality of work is maintained throughout the entire development process for 100% satisfaction of our clients.

Posted in web technology

Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties or limited to specific, pre-qualified participants.Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

Posted in web technology

A website is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.

A Web page is a document, typically written in (X)HTML, that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user's Web browser.All publicly accessible websites are seen collectively as constituting the "World Wide Web".The pages of websites can usually be accessed from a common root URL called the homepage, and usually reside on the same physical server. The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.Some websites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data. Because they require authentication to view the content they are technically an Intranetsite Intranet.

Organized by function a website may be

    * a personal website
    * a commercial website
    * a government website
    * a non-profit organization website

It could be the work of an individual, a business or other organization and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred.Websites are written in, or dynamically converted to, HTML and are accessed using a software interface classified as an user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptop computers, PDAs and cell phones.A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these system and that retrieves and delivers the Web pages in response to requests from the website users. Apache is the most commonly used Web server software and Microsoft's Internet Information Server (IIS) is also commonly used.

Link campaign
Link campaigns are a form of online marketing and SEO. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.

Incestuous linking
 Is an SEO strategy used by a webmaster to promote a collection of their own web sites, or those of close friends.
Due to the domination of the search engine market by Google, and its underlying PageRank technology, sites are deemed to be more important if they have large numbers of inbound links. If those inbound links are also from highly ranked web sites, they will boost the web site further. With the take-up of blogging and social networking sites such as MySpace, this has resulted in lots of web sites that are inter-linked and can artificially improve the ranking of a web site without merit, i.e. without valuable or unique content.When the sites are not directly owned, this is referred to as a web clique.

Overlinking
Overlinking in a webpage or another hyperlinked text is the characteristic of having too many hyperlinks.

It is characterized by:

    * A large proportion of the words in each sentence being rendered as links.
    * Links that have little information content, such as linking on specific years like 1995, or unnecessary linking of common words used in the common way, for which the reader can be expected to understand the word's full meaning in context, without any hyperlink help.
    * A link for any single term is excessively repeated in the same article. "Excessive" is usually more than one link for the same term in a line or a paragraph, since in this case one or more duplicate links will almost certainly then appear needlessly on the viewer's screen.

Underlinking
The opposites of overlinking are null linking and underlinking, which are phenomena in which hyperlinks are reduced to such a degree as to remove all pointers to a likely-needed context of an unusual term, in the text-area where the term occurs. Underlinking results whenever a reader encounters an odd term in an article ,and wants to briefly browse more deeply at that point, but he or she cannot without an extensive search of the article for a  instance of the linked term.The extreme case of underlinking is a dead-end page, a page with no links at all. Usability experts discourage making dead-end pages.

Link doping
Link doping  refers to the practice and effects of embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing blogs, link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a place on the website's blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to determine its importance or influence, link doping can result in a high placement or ranking for the offending website.Originally used in an essay published in Sobriquet Magazine and on Blogcritics.org, link doping has been confused with the related practice of excessive hyperlinking, also known as "link whoring". While the two phrases may be used interchangeably to describe gratuitous linking, link doping carries the additional connotation of deliberately striving to attain a certain level of success for one's website without having earned it through hard work.

Free for all linking

A free for all (FFA) link page is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites, hoping that the resulting incoming links will increase the ranking of their site in search engines. Experts in SEO techniques do not place much value on FFAs. First, most FFAs only maintain a small number of links for a short time, too short for most search engines to pick up. Second, the high "human" traffic to FFA sites is almost completely other webmasters visiting the site to place their own links manually. Finally, search engine algorithms count more than link numbers, they also check relevancy which the unrelated links on FFA sites do not have. Another drawback to FFAs is the amount of spam e-mail webmasters will receive from members of the FFA. Using an FFA can be considered a form of spamdexing.